Umami Land
When it comes to Japanese food, people around the world have an endless appetite. As the Tokyo Olympics approached along with global interest in Japan, we saw an opportunity to boost Google Search by appealing to people’s sense of curiosity and play with a unique form of storytelling. Umami Land is an interactive online experience that lets users discover the joys of Japanese cuisine with a whimsical UI, clever copy, and an easy path to using Search. Role: Creative strategist, writer & editor
