Think with Google - Year in Search 2022
What do consumers really care about, and how are their buying habits changing? As marketers start to think about their strategies for the coming year, they turn to Google for insights on how to better connect with their customers. In 2022, this annual B2B trends report saw its biggest, most cohesive campaign yet. From an evolved brand identity to a new interactive platform, along with a full spectrum of locally tailored trend films, digital ad creatives, and social assets, it positioned Google as an innovative thought leader across 66 countries and 21 Think with Google sites in EMEA, AMER and APAC. Region-specific data supported impactful, inclusive storytelling that brought the global narrative to life through local stories and proof points. Role: Creative strategy lead & writer
