Women Will presents The Divide
Some of the most surprising insights from our original APAC survey about people’s work and home lives weren’t about the severity of the gender gap in the region – which we expected – but about a gap in perceptions. Turns out, how people think they live their lives sometimes stands in sharp contrast to how they actually do. The Divide, our innovative interactive site and regional campaign, surfaced powerful insights to kick-start a conversation on gender roles and attitudes. And its accompanying Data Explorer let users easily share content on social and dig deeper into the data with custom filters. Role: Lead writer
