Ethique: Grow Beyond Your Goals

From hand-mixing batches of soap in her kitchen to scaling her eco-friendly business into a global beauty brand, entrepreneur Brienne West has had a longtime obsession with tackling plastics pollution.  Her company, Ethique, started gaining attention internationally when she started using Google Ads to reach people searching for no-waste alternatives to daily bath and body products.  In Google’s first-ever small-business story for New Zealand, we presented a compelling, deep, and visually stunning narrative that celebrates the inspirational things that people can do when they use technology. The story became a key part of the AUNZ International Women’s Day activations and gained overwhelmingly positive sentiment on social.